Program of advertising affiliation of Google allowing to generate incomes from the pages of a Website on which Google AdSense broadcasts announcements literal and illustrated in direct report with the contents of the Website.

See “Advertising Positioning”.

Google APIs (Program Interface application) is a kit of available software development freely, which allows to create new applications using directly the database of pages indexed by Google, by means of a service web.

Technique of reference aiming at influencing the classification of a page in the results of the research motor Google. This technique exploits a characteristic of the motor PageRank ™ which grants a certain weight in the text including a link hypertext towards a page. This weight can vary according to the algorithm used employed by Google. If several sites use the same text to clock in on the same target, Google figures up this weight and it becomes possible to show the target page in the results of a research on the text contained in links clocking in towards her.

Period during Google updates the PageRank ™ values and the list of the backlinks of pages indexed in its basis.

Data centers of Google are the places where are located servers of the research motor. There are in several places divided on the planet (at the moment in the United States and in Europe).

Toolbar located in the top of the Internet navigator notably allowing the data entry of key words as part of a research, the blockage of pop-ups, a highlighter of keywords, and also the PageRank ™ display of the visited page, via the checksum Google. To download here.

Name of the indexation robot of the Web pages of Google.