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Untitled Document
Summary
Part 1: The positioning of Website seen by KhmerDEV
1. What?
2. Why?
3. How? KhmerDEV’s Method in 7 steps
4. Do you like to know if the pages of your site will peak in positioning? Ask you good questions!
5. Subsidiary question: why Google is inevitable as part of the positioning of a Website on the web?
The Positioning seen by KhmerDev
1. What?
Positioning is the way a research tool classifies the results’ pages of its index by Pertinence for one (couple of) keyword(s) given. The most appropriate sites appear in first on the page result during a specific request. There are 2 kinds of positioning: Natural positioning and Advertising Positioning. |
The 4 acting force on
positioning of a Website: |
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Rivals |
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Website:
Optimization
Seniority |
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Positioning of
pages of a Website on
research motors |
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Internauts |
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Backlinks |
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2. Why?
The objectives of positioning are double:
- Generation of a skilled Traffic (only the visitors who grabbed one (couple of) keywords(s) in link with the topic of pages arrive on the site),
- Increase his visibility on the web in lesser price. |
3. How? Method KhmerDEV in 7 steps:
3.1 Inscription of the name of domain of the Website on research motors and Reference on various directories (eg: DMOZ.org). |
3.2 Selection of (couples of) keyword(s) on which we like to position the pages of the Website, in function:
- Of their link with the topic of the page to be positioned,
- Among keyboarding of (couple of) keyword(s) by the internauts.
Determination of pertinence’s indication of positioning.
3.3 Qualitative and quantitative audit of Competition around (couple of) keyword(s).
Determination of practicability’s indication of positioning. |
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3.4 Attribution of interest of positioning. |
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3.5 Optimization of the site and textual enrichment of its pages for positioning:
- Organization into a hierarchy of the tree-like aspect of the site, the architecture of the subtitles of pages, rename directories / files if necessary,
- Insertion of one (couple of) keyword(s) different, among those chosen, in the text, in comments of pictures, in Meta Tags of each of the pages of the site => Increase of the specific gravity of (couples of) keywords in the pages of the site,
3.6 Strategy’s Installation of Exchange of links (creation of a Page of links if it does not exist) => Increase among quality front-doors towards the site (that is to say a topic close to that page’s one and of which PageRank ™ belongs in the least equal to that of the page) for the internauts as for robots => Increase of the Popularity of the site on the whole Web.
3.7 Monitoring of positioning: dispatch of a monthly report to our customers for the duration of the contract pointing out the indications of practicability, pertinence and the progress of ranks since the beginning of the contract, week after week. |
4. Do you like to know if the pages of your site will peak in positioning? Ask you good questions! |
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The structure of my site |
Is my site optimized for the reference?
- Name of domain and accommodation of my site are they professional (that is to say not provided by free providers bringing domain’s names of form http: // monsite.hebergeur.com or http: // www.hebergeur.com / monsite)?
- Is the name of domain of my site evocative of the topic of its contents?
- Does my name of domain contain at least one of (couples of) the most appropriate key words for the positioning of my pages?
- Is my name of domain easy to memorize by the internauts?
- Is the tree-like aspect of my site logical?
- Do the names of my files and directories contain one (couple of) keyword(s) appropriate, different for the positioning of each of my pages?
- Do I use a tunnel page? |
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The pages of my site |
Are the pages of my site optimized for the reference?
- Are certain pages of my site still in building?
- Are the pages of my site linked between them? Does it include orphans pages?
- The textual contents of every page (text, comments of pictures, Meta Tags) is it optimized for one (couple of) keyword(s) different?
- Are the subtitles of my pages prioritized?
- Are the pages of my site rich in contents?
- Is this content rich in appropriate keywords? Is it interesting for my visitors?
- Is the specific gravity of appropriate keywords inside every page sufficient without being immoderate? |
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The environment of my site |
Are the pages of my site indexed by Google? For knowledge, click here.
Is the name of domain of my site classified by DMOZ.org?
(Couples of) keywords on which I like to position the pages of my site:
- Are they in link with the topic of these pages?
- Are they appropriate?
Is a positioning on these (couples of) keywords accomplishable?
- What is the level of competition on these (couples of) keywords?
- What is PageRank ™ of the page put in first position of results Google?
- How much of backlinks does it include?
- What is PageRank ™ of its backlinks?
- Is it possible to gather as much backlinks as her and so to achieve, or even to exceed its PageRank ™? |
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The place of my site on the Web |
Is my site popular on the Web?
- What is / been PageRank ™ of pages of my site? To know, click here.
- Does my site include backlinks? So yes, how much? To know, click here.
- Has my PageRank ™ backlinks in the least equal in that of my pages - targets? To know, click here.
- Is the topic of my backlinks close to that of my pages - targets?
- Does my site include a page of links?
- In my turn, the pages that I BackLink do they bring an added value to my visitors? |
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5. Subsidiary question: Why Google is inevitable as part of the positioning of Website on the Web?
« Since the beginning of the barometer in 2001, the market share of Google had that more doubles to attain in June, 2005 about 80 % of parts of the market of the research of information on Internet.
For one year, Google was the talk of the town as well at the reference’s website as at the internauts and traders:
- A functioning which profoundly evolved with the abolition of "dances" and a freshness augmented by pages as well as an announced and begun conflict counters the spam.
- The launching of new services such as Google Earth, Google Talk, or a virtual Library.
- A personalization augmented by results.
- An introduction in stock market and an action’s price multiplied by 5 in a little more than a year.
And especially, in 2005 Google crossed a new cape by becoming since February 2005 the first source of traffic of the French web! »
Source: The magazine of the reference, http: // www.revue-referencement.com, in 01/02/2006. |
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